Growth Strategy · Revenue Innovation · Digital Advertising
Strategy built by
someone who's
actually done it.
Back 9 Consulting helps organizations identify growth opportunities, build strategic partnerships, and create scalable revenue programs — from national media ecosystems to regional digital advertising campaigns.
“Most consultants give you a report. Back 9 has built the business.”
What makes us different
The back nine is where the round is won.
We’ve played every hole.
From launching a $60M+ advertising program at The Washington Post, to scaling a mobile marketplace from 500 to 2,000+ publishers, to actively building a regional ad network serving businesses across North Carolina — Back 9 brings operator experience at every scale. Strategy without execution is just advice. We’ve done both.
What we do
Five ways Back 9 moves the needle
Growth Strategy
We help organizations identify and pursue their next stage of growth — whether that means new markets, new revenue models, or sharpening what’s already working. Built on frameworks tested across publishers, platforms, and brands.
Strategic Partnerships
From structuring deals to building publisher ecosystems, we’ve negotiated and operationalized partnerships that generate real revenue. We help you identify the right partners, structure the right agreements, and manage for long-term value.
Revenue Innovation
Developing new revenue streams, monetization models, and commercial opportunities — including programmatic, CTV, mobile, retail media, and native advertising. Practical strategies grounded in what actually scales.
Go-to-Market Execution
Turning strategy into action through alignment, planning, and clear ownership. We’ve launched products, stood up sales programs, and coordinated cross-functional teams. We don’t just hand off the deck — we help you run the play.
Digital Advertising Strategy & Execution
Drawing on active work building the NC Ad Network, Back 9 brings hands-on digital advertising expertise — from campaign strategy and omni-channel planning to geofencing, CTV, programmatic, and AI-powered audience targeting. We help businesses eliminate wasted ad spend and drive measurable growth, whether you’re a regional SMB or a national brand entering new markets.
Recent client results
Capabilities include: location-based & geofencing, streaming video/audio (CTV), paid search, native & content advertising, AI-powered targeting, and advanced analytics.
About
Matt Haverkamp,
Founder & Managing Partner
Matt built a $60M+ annual advertising program at The Washington Post. He scaled a mobile marketplace from 500 to 2,000+ publishers and helped structure $20M+ in partnership deals at Verve Mobile. He’s also started a business from zero — growing it to $1M+ annually before exiting.
Today Matt is also actively building the North Carolina Ad Network — bringing enterprise-level digital advertising capabilities to local and regional businesses across NC. That on-the-ground, current experience makes Back 9’s advice sharper and more practical.
Back 9 was founded on a simple insight: most consultants tell you what to do. Matt has actually done it — at every scale, from national media to the local market.
Let’s talk
Ready to find your next stage of growth?
A 30-minute intro call is all it takes to see if we’re a fit. No pitch deck. No obligation.
Book a Call with Matt